KPIs for the leading surf forecasting company
- Monthly Unique Visitors
- Number of Active Users (defined as surfers checking the surf at least 1x month)
- Conversion Rate (# users who started trial and converted to premium customer)
- Number of Premium Subscribers
- Customer Acquisition Cost (From free user to subscriber)
- Average duration of visit
Additional insights can be developed by segmenting users based on activity and demographics (surf frequency [High, Medium, Low], advanced feature use, login location(s) [East vs West, International or Traveler/Non Traveler], etc.)